Your trust matters
Privacy & community guidelines
Lily's Second Chanceis a small, volunteer-spirited project to help senior dogs get adopted. We keep what we collect to a minimum, and we never sell your information. Here’s exactly how it works.
What we collect
We only collect the information you choose to give us. Depending on how you use the site, that may include:
- Email alerts: your email address and the search filters you ask us to watch (state, breed, or keyword), so we can email you when a matching senior dog is listed.
- Messages & memorials: the name or initials you enter, an optional location, your message or memorial text, and — for memorials — optional details about your dog and an optional photo. You may also include an email address, which is never shown publicly.
How we use it
- To show approved messages and memorials publicly on this site.
- To send the email alerts or memorial updates you signed up for.
- To contact you only if we genuinely need to about something you submitted.
We do notsell, rent, or trade your personal information, and we don’t use it for advertising.
Email & consent
All of our emails are double opt-in: after you sign up, we send one confirmation email, and you only ever receive messages after you click to confirm. Memorial-update emails go only to people who explicitly opted in — signing up for dog-listing alerts will never add you to memorial emails, and vice-versa. Every email includes a one-click unsubscribe link, and you can opt out at any time.
Photos & what appears publicly
When you submit a message or memorial, only the public fields appear on the site once approved — your name or initials, location, message, memorial details, and any photo you add. Your email address is kept private and is visible only to our moderators. Photos are stored privately and are shown publicly only after a memorial is approved.
Moderation & community guidelines
This is a space for kindness, support, and remembrance. Every message and memorial is reviewed — automatically and, when needed, by a person — before it appears. We may decline or remove anything that is spam or advertising, hateful or abusive, a scam, or otherwise not in the spirit of honoring senior dogs. By submitting, you confirm you have the right to share what you post and that it may be displayed publicly. To request removal of something you submitted, just reach out.
Third-party services we rely on
To keep the site useful and lightweight, a few trusted services help power specific features. We share only what each feature needs, and never your community submissions or alert details:
- Google (vet & shelter directories): our vet and shelter & rescuedirectories search the Google Places API and link to Google Maps. Listings, ratings, hours, and reviews come from Google and may be out of date — always confirm directly with the organization. Your use of Google’s data is also governed by the Google Privacy Policy. We store only coarse, anonymous search regions (state, city, and a partial ZIP) to learn where senior pets need more help — never your full ZIP, search keywords, or any personal or medical details.
- Analytics: we use privacy-respecting Google Analytics to understand which pages and features are helpful, in aggregate. We do not use it for advertising or to identify you personally. If analytics is not configured, no analytics data is collected at all.
- Email delivery: confirmation, alert, and memorial-update emails are sent through our email provider solely to deliver the messages you signed up for.
Your choices
- Unsubscribe from any email using the link at the bottom of the message.
- Ask us to remove a message or memorial you submitted.
- Choose not to provide optional details — only a few fields are ever required.
A note on adoption listings
Dog listings and resources are gathered to help you find and help senior dogs, and may change at any time. Always verify adoption details directly with the shelter or rescue.